Performance trends

Why is this measure important?

This measure gauges the success of the Retail Operation.

Factors contributing to current performance

  • Hired Senior Marketing Officer to help build a stronger customer-focused culture and to develop retail programming that increases profitable sales.

Factors restricting performance improvement

  • The majority of our retail stores are in need of aesthetic improvements.

Performance improvement plan

  • A complete re-branding and marketing initiative.
  • Continue to enhance and improve customer service and public relations.
  • Improve Retail store merchandising and promotions efforts and promote consistency across our 25 retail stores.
  • Remodel and/or upgrade select store locations by FY2021.