Why is this measure important?
This measure gauges the success of the Retail Operation.
Factors contributing to current performance
- Hired Senior Marketing Officer to help build a stronger customer-focused culture and to develop retail programming that increases profitable sales.
Factors restricting performance improvement
- The majority of our retail stores are in need of aesthetic improvements.
Performance improvement plan
- A complete re-branding and marketing initiative.
- Continue to enhance and improve customer service and public relations.
- Improve Retail store merchandising and promotions efforts and promote consistency across our 25 retail stores.
- Remodel and/or upgrade select store locations by FY2021.