Performance trends

Why is this measure important?

A review of professional literature shows evidence supporting interactive literacy activities - such as reading, singing and playing - impacting a child's brain development. MCPL makes learning fun through offering a range of high-quality picture books, songs, poetry, fingerplays, puppets and crafts. These resources nurture the communication and social skills children need by the time they enter school.

This measure indicates the average number of library services each of approximately 65,000 children under 5 in Montgomery County use per year, taken as the total number of services for children under 5 divided by Census estimates of the number of children under 5 in the County. The services captured by this measure include picturebook circulation, storytime attendance, summer reading registration, in-house use of picturebooks, circulation of specific materials types, discovery room use, Little Explorers Go!Kit checkouts, sessions on Early Literacy Digital Learning Stations, attendance at MCPL Outreach visits to daycares/pre-schools, and TumbleBook and Muzzy ebook usage (these are ebooks specifically for children under 5).

Factors contributing to current performance

  • Ongoing focus on early literacy and communication development.
  • Promotion of caregiver awareness to pertinent resources.

Factors restricting performance improvement

  • A select number of branches were closed during FY18 for a Refresh: 2 branches for 1 month each, 1 branch for 5 months, 1 branch for 8 months, and 1 branch for 12 months.

Performance improvement plan

  • Diversify the breadth and depth of resources for young children.
  • Identify what customers value and use that information to increase targeted marketing campaigns in multiple formats.