Performance trends

Why is this measure important?

MCPL's website and catalog are often times the first points-of-contact for a library customer. The more services and functionality are added to a library's website, the more important usability becomes. The number of "visits" to MCPL's site is one measure by which to gauge potential customer interest in services.

Factors contributing to current performance

  • MCPL has seen an increase in web visitors visiting the homepage who continue on to a subsequent page (i.e. the drop-off rate is improving). 

Factors restricting performance improvement

  • Many MCPL website users appear to focus on catalog use without exploring MCPL's additional online resources.
  • Users may be bookmarking specific pages of interest, thereby bypassing the homepage as a "launch site" and subsequent "visit" counter.
  • Web users may bookmarking specific pages of interest or searching for specific programs/locations via an internet search engine, thereby bypassing the homepage as a "launch site" and "visit" counter.

Performance improvement plan

  • Examine website structure/"depth" to promote ease of website use and resource accessibility

SUPPORTING MEASURES

Percent of resident rating public libraries positively

This rating is based on resident responses to a community-wide Livability Survey commissioned by the County government. For more information on the survey, see the 2017 community livability report.