Why is this measure important?
MCPL's website and catalog are often times the first points-of-contact for a library customer. The more services and functionality are added to a library's website, the more important usability becomes. The number of "visits" to MCPL's site is one measure by which to gauge potential customer interest in services.
Factors contributing to current performance
- MCPL has seen an increase in web visitors visiting the homepage who continue on to a subsequent page (i.e. the drop-off rate is improving).
Factors restricting performance improvement
- Many MCPL website users appear to focus on catalog use without exploring MCPL's additional online resources.
- Users may be bookmarking specific pages of interest, thereby bypassing the homepage as a "launch site" and subsequent "visit" counter.
- Web users may bookmarking specific pages of interest or searching for specific programs/locations via an internet search engine, thereby bypassing the homepage as a "launch site" and "visit" counter.
Performance improvement plan
- Examine website structure/"depth" to promote ease of website use and resource accessibility
Percent of resident rating public libraries positively
This rating is based on resident responses to a community-wide Livability Survey commissioned by the County government. For more information on the survey, see the 2017 community livability report.